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Overview

Get Going Travel Insurance was launched with the purpose of providing travel insurance to budget-conscious travellers, with previous or existing medical conditions.

 

Positioned on the medical aggregator panel, Get Going’s success
has been propelled by:

  • Market competitive pricing
  • Flexible, good quality cover
  • Being able to provide cover for 1,000’s of medical conditions

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tifgroup’s Solution

tifgroup has helped Get Going become the number one provider on
the medical aggregator panel, and grow its direct book dramatically,
by offering flexible rates and cover levels.

Get Going has benefifitted from the support of our in-house
ecommerce team, who keep a close eye on competitors and market
trends, ensuring that Get Going is ahead of fluctuations and able to
tweak prices or cover levels, to remain the number one provider.

Our specialist in-house marketing team have supported Get Going
by working to launch additional digital channels for the brand, and
ultimately secure a lower cost per sale. In 2018 the team launched a
brand new website for Get Going, which will work towards increasing
conversion rate and creating an improved customer experience.

tifgroup has provided a full range of insurance services for Get
Going, helping it to grow its aggregator and direct presence,
through:

  • Online marketing strategy
  • Website design and build
  • Customer service support
  • Claims support
  • 24/7 emergency assistance services
  • Cost containment
  • Competitive price positioning

The results so far

Get Going receives constant praise for its cover levels, the prices they’re available at, the customer service provided and how easy the website is to use.

Get Going’s continued positive growth and excellent customer service is demonstrated by its Trustpilot score of 9.1 and counting!

Get Going’s direct book has grown by an average of 95% YOY (2017/18 vs 2016/17) and shows no sign of slowing down, with a wealth of opportunity available for the brand.

The brand has its own industry-first, niche product, that provides for the UK’s unpaid carers – the release has already secured an exclusive with the Metro and promises to generate a lot of interest!