The Ski Club of Great Britain has offered winter sports insurancecs_ski1
to its members for a number of years.

It was looking for a new insurance provider to help it offer more
bespoke cover for keen skiers and snowboarders, at a
competitive price.

By teaming up with tifgroup it aimed to:


  • Increase Sales
  • Increase market share
  • Offer wider range of products
  • Sell through wider range of channels
  • Have more competitively priced policies



tifgroup’s Solution

tifgroup has provided a one-stop-shop for the Ski Club, which has transformed their insurance business.

We have designed specialist ski products for their memberships,
covering risks that aren’t covered on standard winter sports policies
– for example, off piste skiing without a guide.

We’ve helped boost membership of The Ski Club of GB via a new
website – designed and built by tifgroup. This
offers a range of added-value policies to platinum members.

The Ski Club of GB have made use of a range of tifgroup’s services. Including:


  • Full Travel Insurance Lifecycle Service
  • Bespoke Responsive Site Design & Build
  • Optimised Customer Journey (Quote & Buy) Design & Build
  • Protectif® Medical Risk Rating System Integration
  • Online Marketing Consultancy
  • Comparison Site Setup & Integration
  • Underwriting – Tailored Travel Insurance Products

The results so far

Memberships have increased, sales have increased, which has led to increased revenue and profitability.

The partnership at tifgroup has driven new customers to their website as well as boosting the number of returning customers.

Membership numbers have increased, which has resulted in significant increased insurance sales and revenue.


  • 60% increase in policy sales
  • 500% increase in Brokerage
  • 78% increase in visitors to website
  • 74% increase in new website visitors
  • 84% increase in returning visitors